To add banners to your programme, simply go to your programme in your account, and click "Creatives". You are able to add multiple folders if desired, such as for different promotional periods.
Formats: All banners to be used for your publisher programme should be in GIF format if animated, and JPGs or PNGs if static.
Sizes: It is advised to provide a 468x60 banner as well as a 120x60 logo banner for your programme. However, publishers will use different size banners in accordance to their sites design and as such it is important to provide a good range. The most popular sizes are as follows (in pixels):
Standard suggested sizes:
Non-standard, but still useful:
Maximum file size: 100 KB
If you are using animated banners, please make sure they stop after 30 seconds.
Call to Action: Research indicates that a clear prompt causes more response in enticing people to actually click through on banners, even if it just with a simple “click here”.
What To Avoid: Advertisers may not run banners featuring URL's or phone numbers as they feel people may contact you directly rather than going through the banner, thus losing them commission.