Advertisers set their 'PPC' Policy when joining us on Affiliate Future. It is vital to check each advertiser's own policy prior to carrying out any brand bidding activity.
If an advertiser's Pay-Per-Click policy is set as Prohibited, then publishers are not permitted to bid on the brand name or any derivations. If the advertiser has it set to open, then PPC activity is permitted. In some cases, the policy may be 'Restricted' where only specific terms are allowed.
Any brand bidding carried out where the advertiser does not permit this activity runs the risk of any transaction commissions being declined, and in cases where the activity continues, potentially removal from the advertiser programme.
If you are ever unsure, please get in touch with the Affiliate Future Support Team, or the advertiser's Account Manager where applicable.